Whether designers will refuse natural fur
The relationship of fans and opponents of natural fur in the fashion industry is similar to the protracted cold war. Either one side will win a small victory, the other will outweigh the counter. In October of this year, the Gucci fashion house at the peak of its fame and against the background of strong sales growth completely abandoned the fur, but his initiative remained a solo song. Meanwhile, market analysts say that approximately from 2015, the number of furs in collections of major brands does not cease to grow, and new technologies for processing materials make fur natural even more attractive material for designers. So who is winning the Cold War, as of 2017? Capitalism.
In 2015, Fendi distinguished themselves with a smart gesture: the Italian brand, which was already famous for its fad with natural fur, demonstrated mink coats covered with 24-carat gold. Pompous collection of haute couture was timed to the 50th anniversary of Karl Lagerfeld as the creative director of Fendi, but refused to give journalists any comments on the subject of fur luxury.
Similarly, Michael Kors, Jean-Paul Gautier, Jeremy Scott, Donatella Versace, Miuccia Prada, the Missoni family are experimenting “silently” and without explanations with fur every season; in fact, all famous designers who in five minutes will come to your mind will fit in this list
Bottega Veneta, Fall-Winter 2017/2018
Coach, Fall-Winter 2017/2018
Ellery, autumn-winter 2017/2018
And despite the indignation of animal defenders and a large number of stars who openly speak out against natural fur, designers do not consider it their duty even to comment on their relations with this controversial material.
In Russia, the above-mentioned designers are guaranteed to receive a sufficient number of approving reactions under the pretext that in our latitudes at temperatures below –20 natural fur is a way to survive. But Jason Wu, who decided to speak on the subject of fur, goes even further: he assures that with modern processing and proper cutting, natural fur can be made an all-season material. That is, not only at –25 to run to work in a heavy coat made of fox, but also in August, with the first cool nights, throw a nutria cobbler on your shoulders.How do you like this sentence?
The Finnish fur auction Saga Furs has calculated that natural fur is used on average in 70–80% of shows, which we observe during fashion weeks. But the use of fur (both artificial and natural) in the range of lower-rank brands is also growing. Some industry experts even say that we live in an era of revival of interest in fur, and mixing styles, trends, influences in fashion only warms the public's attraction to this material in all its manifestations, whether it's charms with labels on a bag or a full-fledged coat that you expect to pass on to your grandchildren in the future. Robert Burke, the founder of the luxury fashion consulting company in New York, argues that the natural fur is the litmus test that shows how easily fashionable business sacrifices ethics when it comes to profit.
Louis Vuitton, Autumn-Winter 2017/2018
Michael Kors, Fall-Winter 2017/2018
Miu Miu, Fall-Winter 2017/2018
And what is the well-known animal protection organization PETA, which at one time so actively "stripped" stars for their noble goals? Fighters for the ethical attitude to animals have their own strategy: PETA is trying to work with novice designers at the university level, where they learn the skills and conduct campaigns among young people.
It is logical, because grandfather Karl L. certainly doesn’t explain why a gilded mink might not like someone in principle. The new generation inspires great hopes for organizations, because, according to PETA, for European youth, fur is just as desirable as acne.
But only analysts of the global fur market, in which $ 40 billion annually spin, do not justify the positive expectations of PETA: even if the famous fashion houses tomorrow completely abandon the fur, they will be replaced by Chinese manufacturers and fill the gap. Experts also note a drop in demand for fur in Russia, linking this with the ruble crisis in 2014.
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